Haptic Displays at Audi

Between 2008 and 2010 designaffairs initiated and headed the Haptic Touch Project, which was completed in cooperation with project partners from various fields. The goal was to create a fully working haptic, tactile display for Audi.

How it works:
1200 Piezo-controlled pins can individually change their height between two positions on a surface not bigger than a Macbook Pro touchpad.

audi_htpii

This concept provides a touchpad surface that can change the surface three-dimensional. The pins can be considered as tactile pixels that allow users to actually feel what they see on the screen. The pins can form simple buttons or more complex widgets like e.g. sliders. These tactile widgets (we call them T-Widgets) can be arranged and used depending on the situation and use-case. In contrast to vibro-tactile technologies our concept is not simulating a haptic sensation – it really gives you the haptic feedback you are used to from traditional hardware controls. The prototypes proved the concept and combine advantages from both worlds, digital and analog.

After several scientific publications, Audi introduced the tactile, haptic touchpad successfully to a wider audience last year on CES and IAA as one alternative to replace common rotary push knobs.

Now in 2012 a new Audi commercial is introducing the new TFSI engines. The commercial features an extra large haptic display made out of thousands of pistons. The movement of the pistons built pictures that transport the fascination of the new motor generation in a very poetic way.

audi_commercial_2

audi_commercial_3

Just awesome! We like!!!

Links:
Read the full case study of the Haptic Touchpad at designaffairs.com
Story behind the TV-Commercial on designmadeingermany

Kategorie: Industrial Design, Interface Design Kommentieren »


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