New Look for Current

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Current TV is a television and online network that engages viewers with smart, provocative and timely programming. Founded in 2005 by former US Vice President Al Gore and entrepreneur Joel Hyatt, it represented a revolutionary model of programming, partly featuring short user-generated “pods”. As current puts it: „Current combines the best of TV and social media to create a fully integrated TV and online network.“

Now Current lets its flag fly. The new identity has been designed by Wolff Olins with motion assistance by Ghava, the on-air look is by loyalkaspar, and web design by Code and Theory. It is replacing the six year old pixelated logo (which meanwhile looked somewhat outdated) that had originally been designed by Meta Design and Peter Saville.

The new logo is a bold statement: Current is going in a new direction, aiming at establishing a new reputation. They stand for a very own style of journalism and they are proud of it – that is what they signal with their flag.

In many countries Current is available cable and satellite TV, in Germany Current can only be watched online.

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