8 Things to Know About the Company Culture at Apple

When Steve Jobs came back to the com­pany, he changed Apple. What made Apple go from almost bank­rupt, to a 200 bil­lion dol­lar com­pany was when Steve Jobs installed a design cul­ture into Apple.

1. Design is every­thing

2. Design reports to the CEO

3. A very small team designs their products

4. Designer’s make the design decisions

5. They do pixel-perfect mockups

6. They have paired design meetings

7. They do no mar­ket research

8. If it’s not per­fect, it doesn’t go out

Read more in this nice article at UX Movement.

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