Kategorie: Industrial Design

Less is the New More

29. Juli 2016 - 15:32 Uhr

The shortsighted approach: provide what is possible

Data and Content does come from somewhere. In addition, someday someone chose the content to be shown in an interface or on a website. The first impulse to this someone, especially within engineers is to show every data available and even beyond. Because data means value. Because why should you hide it from the user. Because you can. Hence, content is screwed up to a jungle of attention-seeking numbers and graphs. Good designs focus on core values, on key indicators. It sounds easy, but in the dispute with customers or in the inner dispute, it is definitely not easy. To repeat a universal truth: if something is easy to use, it was hard to design.

Introduction too meta? Here come examples. With pictures!

Content restrictions

SMS, the mail of the 90es, was restricted to 160 characters. Why? Because postcards and telegrams rarely exceeded this length and saving memory was technically necessary [1]. Its communication character is to be delivered immediately, but asynchronous. SMS got not only a part of everyday communication, it even applied socio-cultural effects like heavy usage of abbr. and emoticons =).

von Thomas van de Weerd from Utrecht, The Netherlands (Party SMS Uploaded by McGeddon) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

short message service, technically reduced [source]

14 years later, a service called twitter appeared as “SMS of the internet” and became quite successful. Tweets are still restricted to 140 characters, even if discussed repeatedly [2]. And again, this service had big impact to socio-culture: Hashtags became #famous and the @ outgrew e-mail. Now without technical reason, the character-restriction became one of the main factors of twitters success. User have to focus on their main message and reading times stay in the area of seconds. As well it is fast and asynchronous, but with a community factor aside.

I just fell down the stairs holding a guitar and accidentally wrote a One Direction song.

a tweet, conceptwise reduced [source]

Some new services take the concept of “less” in advantage to make it a unique selling point. An example is the dating app once, where, compared to the illustrious tinder, only one profile is shown per day [3]. They literally call their match “handselected” which should replace quantity with quality. Hence, reduction is part of the core concept of this product.

This was reducing the content. Let’s proceed with geography.

Regional restrictions

The App “Jodel”, an anonymous campus social chat only shows messages around your geobase [4]. This constraint creates another kind of exclusivity and a particular privacy.


jodel reduces information by the current area

Also nebenan.de, a German social network, detects the neighborhood coordinates and only lets user see people living nearby [5]. Here the concept focuses more on privacy based on a non-global connectivity.


nebenan, also regionally constrained

Time restrictions

The last app mentioned is snapchat, used daily by you if you belong to generation Z. This service is restricting “snaps” by time to several seconds [6]. Afterwards they can be re-played once and then are “self-destroyed”. Not knowing if the unicorn filter or the time reduction are reasons, but snapchat became most used communication app for teenagers [7].


snapchat, giving messages with expiration time

Link to the known

In interfaces, this concept is well known. Products like the iPod, the WMF 1 [by designaffairs] or the Nest reduce their interface to one interaction object. A minimal interface architecture is used [see article to interface architecture]. There are several concepts pushing this principle of reducing to the max, e.g.


You got here by reading? Nice.

What we can learn from these examples is a focus on core features, on killer features is never wrong. Additionally, eliminating unnecessary ballast can hurt feelings but concurrently emerging your product. Think of the last beautiful person you only saw from the corner of your eye – didn’t this create more interest than a megapixel image? Try to do your design as mysterious and attractive as this.

Kommentieren » | Industrial Design, Interface Design

Beauty of Creation

11. Juni 2014 - 12:00 Uhr

Nice artistic video showing the beauty of manufacturing 3D printed sunglasses.

Kommentieren » | Color & Material, Industrial Design

3D sketching by means of AR

10. April 2014 - 10:55 Uhr

Gravity – A new interesting input method and a helpful tool for industrial designers



See also article on Core77 and gravitysketch.com

Kommentieren » | Allgemeines, Industrial Design, Trend Report

„Making of“ Sony advertising film

30. August 2013 - 08:58 Uhr

Behind the scenes of the advert produced for the W9 new Sony TV.
It was shot in Paris in April 2013 with a Phantom Flex camera and a new High tech Robot „MAX“ (CineMotionLab).

Kommentieren » | Allgemeines, Art, Color & Material, Industrial Design, Tutorials

Virtual Museum Visit

3. Juli 2013 - 14:41 Uhr

Mazda’s Museum has been digitalized by Google Street View and offers a virtual tour:



Street view combined with e.g. omni (see link below) reminds me of Star Trek’s holodeck.

Related article on our blog:



find more great examples on (watch out for the yellow „Pegman“):



… and sometimes it’s getting a little weird:




Kommentieren » | Art, Industrial Design, Interface Design, Messen Konferenzen Ausstellungen

VR Everywhere

28. Juni 2013 - 09:25 Uhr

Virtual Reality is finally reaching our living rooms within the next months.
Poor image quality, combined with headaches seems to be a thing of the past.
OculusVR recently showed a HD prototype version of their VR glasses Rift and Virtuix Omni fills the gap of a total immersive virtual experience!

Looking forward to see these devices hitting the market soon!

Related article on our blog:

Watch the videos on youtube

Oculus Rift

[youtube DhcOMOWRMnA]


[youtube 03VghV33JZs]

For more information about Omni

Kommentieren » | Allgemeines, Industrial Design, Interface Design, Messen Konferenzen Ausstellungen

A Chandelier that Projects Tree Shadows

16. Mai 2013 - 15:54 Uhr

A chandelier that projects tree shadows!!! A CHANDELIER THAT PROJECTS… Ok, I’ll stop with this 😀

Unfortunately only a concept named Forms in Nature from danish Hilden & Diaz.

„The forest is mirrored around it’s horizontal central axis and forms a circle 360 degrees around the light source and thereby leads one onto the notion of a real world versus an underworld.“


„Interestingly, the roots are those elements of the forest that are the most visible. Thereby the sculpture is not only mirrored, but also turned upside down in Hilden & Diaz’ artwork. As the intensity of the light source increases, the room changes and the space slowly becomes more and more fascinating and unheimlich.“


Could become a Kickstarter project if enough people write emails!

Kommentieren » | Allgemeines, Art, Color & Material, Industrial Design

Niice. A search engine with taste.

24. April 2013 - 16:27 Uhr

Designers often need a pool of mood pictures for developing new ideas and getting inspiration. The most search engines provide a huge amount of image data, but in an unfiltered and unsystematic way.  Therefore the searching process is time-consuming, not very effective and can even disturb the inspiration process.

But fortunately there is a brilliant alternative: Niice.co .


Niice is a search engine, which only provides a filtered collection of high-quality mood pictures, arranged in an attractive grid layout. It has never been easier to get inspiration! Try it out!

Moritz Albert

Kommentieren » | Art, Brand & Strategy, Color & Material, Industrial Design, Interface Design

Sensory Sky by Dornbracht

18. April 2013 - 17:10 Uhr

Wouldn’t you want more advertisement around you if they were all as beautifully produced as this promotional movie?

Brand: Dornbracht

Product: Sensory sky

Brand Director: Mike Meiré

Sound by Nicolai von Sallwitz

[youtube pqxpMcFc7cQ]

Kommentieren » | Art, Brand & Strategy, Industrial Design, Interface Design

You like watching TV? Maybe just watch the TV.

12. April 2013 - 10:31 Uhr

Folks with an eye for unusual design likely had their interest piqued by Samsung´s new S9 which features a crazy frame design, but now a new Philips television is stepping into the living room limelight. Dubbed the Philips DesignLine, the set hides an LCD display behind a pane of seamless glass with a transparent to solid black gradient that supports itself by leaning against a wall! It’s such a simple idea that creates an iconic design in a field wherealmost everything is seen. Well done Philips!



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[youtube bDL0xwe1IRg]

Kommentieren » | Industrial Design

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