Kategorie: Brand & Strategy

New trend: Immateriality

25. August 2011 - 22:27 Uhr

There are loads and loads of cool and interesting materials outside. But hitherto the perception of a metrial was determined by it`s visual substantial appearance.
This now seems slowly to change as there are increasing numbers of different approaches towards making materials invisble.
And it is not only Harry Potters invisbility cloak which was inspiration…

Since 2009 there is an increasing number of design and concepts targeting the topic of immateriality.

Maybe as an antagonism to the material overload of these days?
Or a result of the dimishing living space in growing cities?

in any case – worth to keep an eye on!



Movie: Invisible textile

Fade-out Chair / Nendo 2009

Fade-out Chair / Nendo 2009


Slim Chair / Davide Conti 2010

Slim Chair / Davide Conti 2010


Transparent Frames / Nendo 2011

Transparent Frames / Nendo 2011


Movie: The invisible Iphone

Kommentieren » | Brand & Strategy, DA KNOWS, Industrial Design, Interface Design, Trend Report

Ikepod Hourglass by Marc Newson

22. Juli 2011 - 09:13 Uhr

htttp:// vimeo.com/22396483

Zu einem auratischen Produkt – wenn Unnötiges auf Schönheit trifft und das Wesen der Dinge eine Ikone schafft

Marc Newson und die Basler Glasmanufaktur Keller haben mit der Linie der Hourglasses ein Produkt geschaffen, das trotz seiner eindeutigen Funktionalität, jedoch Aufgrund des Verlusts seines Anwendungsszenarios, nur noch ein Objekt ist.

Ein Objekt jedoch von archaischer, authentischer und ursprünglicher Schönheit.

Ein Luxusding für die Marke Ikepod.

Produkte als Objektartefakte, die eine ähnliche Aura wie Kunstwerke haben, doch niemals sind, weil ihre grundsätzliche Auslegung ja auf einer Funktionsaufgabe beruht, sind rar.

Doch wofür und für wenn sie dann da sind, außer etwa vermeintliche Repräsentanten einer Überflussgesellschaft zu sein, bleibt uneindeutig. Die schönen Produkte, die in unserer rationalen Welt nach Sinnhaftigkeit gieren, haben mit ihrer Präsenz oder hier der einmaligen Funktionsanwendung schon für ihre Existenz genüge getan.

Denn sie sind für uns Gestalter da, um uns an die Quintessenz, an das Wesen der Dinge und Ihre funktionale, formale, ihre Interaktionsausprägung zu erinnern.

Also kein Wohlstandsmüll sondern Quell der Inspiration und Übungsfeld für das Reine.

Und Außerdem für die Kinder in älteren Herren, die schon immer die glänzenden Murmel haben wollten.

Und für das Marketing ein kleine Anschauung, wie ein Markenfilm mit seinem wenig dramatischen, jedoch schlichten, dokumentarisch-didaktischen Auftritt,  gewählt allein durch Kamera, Licht, fehlender Farbe und Klaviergeklimper, Mythos, Schönheit und Begehren erwecken.

Kommentieren » | Allgemeines, Brand & Strategy, Industrial Design

New Look for Current

3. Juni 2011 - 11:49 Uhr


Current TV is a television and online network that engages viewers with smart, provocative and timely programming. Founded in 2005 by former US Vice President Al Gore and entrepreneur Joel Hyatt, it represented a revolutionary model of programming, partly featuring short user-generated “pods”. As current puts it: „Current combines the best of TV and social media to create a fully integrated TV and online network.“

Now Current lets its flag fly. The new identity has been designed by Wolff Olins with motion assistance by Ghava, the on-air look is by loyalkaspar, and web design by Code and Theory. It is replacing the six year old pixelated logo (which meanwhile looked somewhat outdated) that had originally been designed by Meta Design and Peter Saville.

The new logo is a bold statement: Current is going in a new direction, aiming at establishing a new reputation. They stand for a very own style of journalism and they are proud of it – that is what they signal with their flag.

In many countries Current is available cable and satellite TV, in Germany Current can only be watched online.



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Pavlov was right

5. Mai 2011 - 19:17 Uhr


the world is changing


please wait


„interruption“ by tim heiler, 2011

fourfiveX is an initiative for independent thoughts, products, design and art.
Founded by Alexander Lis and Tim Heiler in 2005.


Kommentieren » | Allgemeines, Brand & Strategy, Color & Material

Twirling Batteries for Mobile Phones

5. Mai 2011 - 17:35 Uhr

Designers Song Teaho und Hyejin Leethe have developed a future study for portable power. Using the built-in ring, users can twirl the battery for a few minutes on their finger to recharge the battery enough to make a short call or a send a message. A creative alternative to recharge on the move, this is an interesting concept addressing the issue of ever growing mobility.



Kommentieren » | Allgemeines, Brand & Strategy


23. Februar 2011 - 18:20 Uhr


In a way It seems like everybody has quietly accepted the fact that our being is no longer limited to the constraints of our body but only by the devices we operate. There is a number of solutions out there not just google streetview to expand ourselves into networks and places. It ranges from actual surgeries done in telepresence, over education of disabled to very popular examples such as Microsoft’s Kinect hacks which can be telepresence at it´s best.

As a future geek I have tried to keep track of the telepresence movement and monitor it´s implication for us as designers on a professional level. My business card says “brand and design strategist”, and from this point of view remote presence technologies really do have a lot in common with brands.

In short a brand not only allows me to enjoy it´s well crafted products, garments, service etc. but on a meta-level it also allows me to participate in it´s cosmos of experience. If I wear Prada, I also slip into the aura of Prada, and I do so because I want to feel good in it, and I want to impress others -this I believe is how brands are sold.

So let´s put skepticism aside for a second and look into a future filled with telepresence technology. People might be a lot more locally rooted but still participate around the world in work, education or leisure activities. We already know this experience from the internet in which we can claim to be what we want to be. But what if this experience becomes a tangible one to those involved at the point of interest.

It is not just that these “units” have to be designed to transport a presence (because currently most of them are not more than a screen on a stick), but also we´ll have to think about how to transport not just information but… well presence, -an individual presence.

So when I fantasize, to me one of the most exciting questions is what range of experiences will be offered to a person using telepresence and how to provide let´s say that Prada Feeling of telepresence. Of course on the other end a question of equal importance is how will we reassure that this aura is transferred to- and perceived at the point of interest.

Ahead of us lies uncharted land with many whitespots to fill, products to design and thoughts to think. As the mist dissolves in the years to come we will see a lots of crazy prototypes, futuristic visions and I am sure there is going to be plenty of debate.

Kommentieren » | Allgemeines, Brand & Strategy, Industrial Design

Brand Driven Innovation

23. Februar 2011 - 18:04 Uhr


Brand driven innovation is a book by Erik Roscam Abbing which „explores the premise that branding, innovation and design are merging disciplines; that they benefit from each other and in many cases even need each other.“ It describes the theory behind brand driven innovation and features case studies (e.g. „innocent smoothies“) as well as conversations between expert practitioners.

The book is well layed out and knows how to inspire the reader with a useful insight into how branding, design and innovation might fruitfully interconnect.

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Street (Art) Credibility

23. Februar 2011 - 16:53 Uhr


If anyone still thinks that street art is a subcultural phenomenon, Red Bull and Google’s street art view project will prove you wrong (in case Banksy has not already done so). Just as Adidas showed with their urban art guide, for brands that rely on street credibilty it is vital to detect subcultural currents and trends and to apply them to their brand images.

However, the street art view project is a pretty nice idea, the picture above shows the notorious Schlachthofviertel in Munich.

Here’s one of the best and oldest street art blogs: http://www.woostercollective.com/

Kommentieren » | Allgemeines, Brand & Strategy, Trend Report

8 Things to Know About the Company Culture at Apple

2. Dezember 2010 - 20:50 Uhr

When Steve Jobs came back to the com­pany, he changed Apple. What made Apple go from almost bank­rupt, to a 200 bil­lion dol­lar com­pany was when Steve Jobs installed a design cul­ture into Apple.

1. Design is every­thing

2. Design reports to the CEO

3. A very small team designs their products

4. Designer’s make the design decisions

5. They do pixel-perfect mockups

6. They have paired design meetings

7. They do no mar­ket research

8. If it’s not per­fect, it doesn’t go out

Read more in this nice article at UX Movement.

Kommentieren » | Brand & Strategy, Interface Design

Daumenkino für Fortgeschrittene

25. November 2010 - 16:20 Uhr

DDB Canada verpackt die Geschichte von automobiler Power und Dynamik in eine Art handgemachte Hi-Speed-Animation: Die einzelnen Frames eines Trickfilms werden in Postergröße ausgedruckt und an die Begrenzungsmauer einer Rennstrecke geklebt. Die Beschleunigung des Wagens, aus dem die Poster gefilmt werden, erweckt die Frames dann zum Leben. Super.

[youtube zR3X9hJpbDo]

Kommentieren » | Allgemeines, Brand & Strategy, Interface Design

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